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Privacy Statement

Who we are

This is the Privacy Statement of Dunecht Estates (The Hon. C. A. Pearson, George F. Pearson, the George F. Pearson Employment Syndicate, Dunecht Home Farms and Cabardunn Development Co. Ltd). Dunecht Estates is owned by The Hon C A Pearson, George F Pearson, The Dickinson Trust Ltd (Company No. 00214811) as Executor of the late Viscount Cowdray and Trustee for The Hon C A Pearson, The Dickinson Trust Ltd (Company No. 00214811) as Trustee for the Dunnottar Trust and the Barmekin Trust and for George F Pearson and The Hon C A Pearson as Trustee for George F Pearson.

Dunecht Estates covers seven separate Estates: the home Estate of Dunecht, Raemoir and Campfield, Dunnottar Castle, Forest of Birse, Edinglassie, West Durris and land at Bucharn. Our business interests include farming (in hand and let farms), forestry, field sports, minerals, let houses, commercial lets and tourism. The Estates are also actively involved in the promotion and sale of land for development. We are committed to maintaining the trust and confidence of our customers, visitors and suppliers.

In this Privacy Statement, when we refer to "us", "we" and "our" we are referring to Dunecht Estates as a whole or a particular entity within it, depending on the context. In order to be transparent with you about the information we do process, this Privacy Statement sets out the personal information that we process, the purpose of processing your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.

Types of personal information we collect

We may collect, use and store different types of personal information about any individuals that use our services or work with us, which we have grouped together as follows:

Types of personal information


Personal identifying information

Your first name and last name.

Contact information

Your address, your contact email and telephone numbers

Financial information

Your financial position, status and history, your bank account and payment card details


Details about the services we provide to you or if you are a supplier, services that you provide to us.

Technical information

Information sent to us as a result of connecting to our website, including internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Usage information

Information about how you use our websites or Dunnottar Castle app, products and services

Special types of personal data

  • Trade union membership
  • Health data including gender
  • Criminal convictions data

How we use your personal information

In general terms, we collect and use personal information to:

  • deliver our services and meet our legal responsibilities
  • verify your identity where this is required
  • contact you by post, email or telephone
  • understand your needs and how they may be met
  • maintain our records
  • process financial transactions
  • prevent and detect crime, fraud or corruption
  • carry out virtual consultations using your feedback to make improvements to our services. This may include using live chats on our website.

More specifically, the table below explains how we use your personal information and the reasons that we rely on in doing so. Where these reasons include legitimate interests, we explain what these legitimate interests are.

What we use your information for

Our reasons

Our legitimate interests

  • To deliver our services
  • To make and manage customer payments
  • To manage fees, charges and interest due on customer accounts
  • To collect and recover money that is owed to us
  • Contractual performance
  • Legitimate interests
  • Legal obligations
  • Being efficient about how we fulfil our legal and contractual duties
  • Complying with regulations that apply to us
  • To run our business in an efficient and proper way. This includes managing our financial position, business capability, planning, communications, corporate governance and audit
  • Legitimate interests
  • Legal obligations
  • Being efficient about how we fulfil our legal duties
  • Complying with regulations that apply to us
  • To exercise our rights set out in contracts and agreements
  • Contractual performance
  • To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  • Legitimate interests
  • Legal obligations
  • For running our business, provisions of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise.
  • To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
  • Legitimate Interests
  • In order to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy
  • To make suggestions and recommendations to you about goods or services that may be of interest to you
  • Legitimate Interests
  • To develop our products/services and grow our business
  • To enable you to complete a survey including our virtual consultations, and to take part in live chats on our website as part of these virtual consultations and to respond to your feedback and provide updates.
  • Legitimate Interests
  • Legal obligations
  • To develop our services and grow our business
  • Complying with regulations that apply to us

Where we collect your personal information from

We may collect personal information about you (or your business) from the following sources:

  • Data you give to us e.g. you may give us your Identity, Contact and Financial information by filling in forms, completing virtual consultations or by corresponding with us by post, phone, email or otherwise.
  • Data we collect when you use our services: e.g. Payment and transaction information, identity and contact information, etc.
  • Data we collect when we use your services: e.g. contact, contractual and transaction information.
  • Publicly available sources such as Companies House.
  • Technical Data e.g. your IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Data from third parties that we work with: e.g. Publicly available resources, companies that introduce you to us etc.

Who we share your information with

We may share your personal information with the following third parties:

  • Landmark Systems. We may utilise its databases in order to store your personal information. For information regarding Landmark Systems' processing of personal data, please see their privacy statement at: http://www.landmarksystems.co.uk/privacy-policy
  • In connection with our virtual consultations, we may share information with relevant third parties that we are working with. We will explain to you what third parties we are sharing your information with when you complete the relevant virtual consultation.
  • Legal Advisors.
  • Energy suppliers.
  • Law enforcement officers if required, for example, for firearms applications.
  • Local authorities if required to comply with our legal obligations including council tax and ratings purposes.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

Information Security

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Employees and associates of Dunecht Estates who come into contact with your personal information have obligations to adhere to our policies and are trained in security and privacy best practice.


We aim to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

You can ask us or third parties to stop sending you marketing messages at any time by contacting us.

Where you opt out of receiving these marketing messages, this will not apply to personal information provided to us as a result of a product purchase or any other transactions with us.

If you choose not to give your personal information

If you choose not to give your personal information it may prevent us from being able to perform the contract we have with you or are trying to enter into with you (for example, to provide you with our services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.

How long we keep your personal information

We will not retain your personal information for longer than necessary for the purposes set out in this privacy statement, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other applicable requirements. In respect of information required for financial records, such as invoices and leases, this shall be retained for a minimum of 7 years.

In some circumstances we will anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Using our website or mobile application

As you interact with our website or mobile application, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy for further details.

Your rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights are as follows:

Access to your information – You have the right to request a copy of the personal information about you that we hold.

Correcting your information – We want to make sure that your personal information is accurate, complete and up to date and you may ask us to correct any personal information about you that you believe does not meet these standards.

Deletion of your information – You have the right to ask us to delete personal information about you where:

  • You consider that we no longer require the information for the purposes for which it was obtained
  • We are using that information with your consent and you have withdrawn your consent – see Withdrawing consent to using your information below
  • You have validly objected to our use of your personal information – see Objecting to how we may use your information below
  • Our use of your personal information is contrary to law or our other legal obligations.

Objecting to how we may use your information – You have the right at any time to require us to stop using your personal information for direct marketing purposes. In addition, where we use your personal information to perform tasks carried out in the public interest or pursuant to the legitimate interests of us or a third party then, if you ask us to, we will stop using that personal information unless there are overriding legitimate grounds to continue.

Restricting how we may use your information – in some cases, you may ask us to restrict how we use your personal information. This right might apply, for example, where we are checking the accuracy of personal information about you that we hold or assessing the validity of any objection you have made to our use of your information. The right might also apply where this is no longer a basis for using your personal information, but you don't want us to delete the data. Where this right to validly exercised, we may only use the relevant personal information with your consent, for legal claims or where there are other public interest grounds to do so.

Portabilityif we process personal information that you provide to us on the basis of consent or because it is necessary for the performance of a contract to which you are party, and in either case that processing is carried out by automated means, then you have the right to have that personal information transmitted to you in a machine readable format. Where technically feasible, you also have the right to have that personal information transmitted directly to another controller.

Automated processing – if we use your personal information on an automated basis to make decisions which significantly affect you, you have the right to ask that the decision be reviewed by an individual to whom you may make representations and contest the decision. This right only applies where we use your information with your consent or as part of a contractual relationship with you

Withdrawing consent using your information – Where we use your personal information with your consent you may withdraw that consent at any time, and we will stop using your personal information for the purpose(s) for which consent was given.

Please contact us in any of the ways set out in the Contact information and further advice section if you wish to exercise any of these rights.

Changes to our privacy statement

We keep this privacy statement under regular review and will place any updates on this website. Paper copies of the privacy statement may also be obtained from the Estates Office, please contact info@dunechtestates.co.uk.

This privacy statement was last updated on 30 September 2021.

Contact information and further advice

If you have any questions about this Privacy Statement or Dunecht Estates' treatment of your personal information or wish to exercise any of your rights, please contact Stuart R G Young, Chief Executive at info@dunechtestates.co.uk.


We seek to directly resolve all complaints about how we handle personal information, but you also have the right to lodge a complaint with the Information Commissioner’s Office:

Online: https://ico.org.uk/global/contact-us/email/

By phone: 0303 123 1113

By post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF