This is the Privacy Statement of Dunecht Estates (The Hon. C. A. Pearson, George F. Pearson, the George F. Pearson Employment Syndicate, Dunecht Home Farms and Cabardunn Development Co. Ltd). Dunecht Estates is owned by The Hon C A Pearson, George F Pearson, The Dickinson Trust Ltd (Company No. 00214811) as Executor of the late Viscount Cowdray and Trustee for The Hon C A Pearson, The Dickinson Trust Ltd (Company No. 00214811) as Trustee for the Dunnottar Trust and the Barmekin Trust and for George F Pearson and The Hon C A Pearson as Trustee for George F Pearson.
Dunecht Estates covers seven separate Estates: the home Estate of Dunecht, Raemoir and Campfield, Dunnottar Castle, Forest of Birse, Edinglassie, West Durris and land at Bucharn. Our business interests include farming (in hand and let farms), forestry, field sports, minerals, let houses, commercial lets and tourism. The Estates are also actively involved in the promotion and sale of land for development. We are committed to maintaining the trust and confidence of our customers, visitors and suppliers.
In this Privacy Statement, when we refer to "us", "we" and "our" we are referring to Dunecht Estates as a whole or a particular entity within it, depending on the context. In order to be transparent with you about the information we do process, this Privacy Statement sets out the personal information that we process, the purpose of processing your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.
We may collect, use and store different types of personal information about any individuals that use our services or work with us, which we have grouped together as follows:
Types of personal information | Description |
Personal identifying information | Your first name and last name. |
Contact information | Your address, your contact email and telephone numbers |
Financial information | Your financial position, status and history, your bank account and payment card details |
Contractual | Details about the services we provide to you or if you are a supplier, services that you provide to us. |
Technical information | Information sent to us as a result of connecting to our website, including internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. |
Usage information | Information about how you use our websites or Dunnottar Castle app, products and services |
Special types of personal data |
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How we use your personal information
In general terms, we collect and use personal information to:
More specifically, the table below explains how we use your personal information and the reasons that we rely on in doing so. Where these reasons include legitimate interests, we explain what these legitimate interests are.
What we use your information for | Our reasons | Our legitimate interests |
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We may collect personal information about you (or your business) from the following sources:
We may share your personal information with the following third parties:
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Employees and associates of Dunecht Estates who come into contact with your personal information have obligations to adhere to our policies and are trained in security and privacy best practice.
We aim to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
You can ask us or third parties to stop sending you marketing messages at any time by contacting us.
Where you opt out of receiving these marketing messages, this will not apply to personal information provided to us as a result of a product purchase or any other transactions with us.
If you choose not to give your personal information it may prevent us from being able to perform the contract we have with you or are trying to enter into with you (for example, to provide you with our services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.
We will not retain your personal information for longer than necessary for the purposes set out in this privacy statement, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.
To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other applicable requirements. In respect of information required for financial records, such as invoices and leases, this shall be retained for a minimum of 7 years.
In some circumstances we will anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
As you interact with our website or mobile application, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy for further details.
Your rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights are as follows:
Access to your information – You have the right to request a copy of the personal information about you that we hold.
Correcting your information – We want to make sure that your personal information is accurate, complete and up to date and you may ask us to correct any personal information about you that you believe does not meet these standards.
Deletion of your information – You have the right to ask us to delete personal information about you where:
Objecting to how we may use your information – You have the right at any time to require us to stop using your personal information for direct marketing purposes. In addition, where we use your personal information to perform tasks carried out in the public interest or pursuant to the legitimate interests of us or a third party then, if you ask us to, we will stop using that personal information unless there are overriding legitimate grounds to continue.
Restricting how we may use your information – in some cases, you may ask us to restrict how we use your personal information. This right might apply, for example, where we are checking the accuracy of personal information about you that we hold or assessing the validity of any objection you have made to our use of your information. The right might also apply where this is no longer a basis for using your personal information, but you don't want us to delete the data. Where this right to validly exercised, we may only use the relevant personal information with your consent, for legal claims or where there are other public interest grounds to do so.
Portability – if we process personal information that you provide to us on the basis of consent or because it is necessary for the performance of a contract to which you are party, and in either case that processing is carried out by automated means, then you have the right to have that personal information transmitted to you in a machine readable format. Where technically feasible, you also have the right to have that personal information transmitted directly to another controller.
Automated processing – if we use your personal information on an automated basis to make decisions which significantly affect you, you have the right to ask that the decision be reviewed by an individual to whom you may make representations and contest the decision. This right only applies where we use your information with your consent or as part of a contractual relationship with you
Withdrawing consent using your information – Where we use your personal information with your consent you may withdraw that consent at any time, and we will stop using your personal information for the purpose(s) for which consent was given.
Please contact us in any of the ways set out in the Contact information and further advice section if you wish to exercise any of these rights.
We keep this privacy statement under regular review and will place any updates on this website. Paper copies of the privacy statement may also be obtained from the Estates Office, please contact info@dunechtestates.co.uk.
This privacy statement was last updated on 30 September 2021.
If you have any questions about this Privacy Statement or Dunecht Estates' treatment of your personal information or wish to exercise any of your rights, please contact Stuart R G Young, Chief Executive at info@dunechtestates.co.uk.
We seek to directly resolve all complaints about how we handle personal information, but you also have the right to lodge a complaint with the Information Commissioner’s Office:
Online: https://ico.org.uk/global/contact-us/email/
By phone: 0303 123 1113
By post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF